The rise of craft beer brewers hasn’t just changed the industry. It’s changed the way people behave. Popping to the pub for the ‘usual’ will always have its place. But that’s not what craft beer is all about. Craft beer is an adventure.

People don’t go looking for the usual. It’s about the unusual. Trying something new. Seeing what’s for them. Even discovering what’s not. It’s all part of the experience. Subconsciously people develop their own repertoire of beers, brewers and flavours that they know and trust.

In the ever-increasing list of craft beer makers, there’s a new one to look out for: The gibbon that’s the symbol of a great beer.